Mads Faraday is a design practitioner who has spent two decades in tech as a product designer. He seeks to remove the unnecessary, question the assumed, and build things that matter and get used. His ethos is driven by his desire to learn and be uncomfortable. His personal work is auto-ethnographic in approach, connecting personal experiences with the wider world through an art and design lens. Themes that run through his work include: philosophy, semiotics, design systems, typography, the written word, nature, memories and emotion.